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OPTIMISE YOUR ADVERTISING
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Message to the CEO, MD or Marketing Director
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You know how much you spend on advertising. Do you think your brands are getting
the best return on your investment? Or is your budget being wasted because your
marketing team and ad agency don't seem to have the same end-game?
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Does the ad agency have true understanding of your business and the profit pressures
you are under? Does the marketing team, interacting with the agency and driving
the process, have sufficient knowledge of what makes great advertising? Do they
know how to motivate, inspire and give constructive feedback to creative partners?
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If not, your end product, and consequently your investment, is threatened!
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Remember this: the end product, the output of this complex relationship, is the
advertising for your brand - your brand's public face and personality. It is
the means by which you make both friends and sales. If this becomes a stunning example
of mediocrity, no-one will notice your advertising, let alone purchase your brand.
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A scary thought! In nearly 20 years of experience, I have seen this happen repeatedly
- it is not unusual and fails to make any business sense...
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is the abbreviation for the Latin recipere
(or ‘take thou’) and is a traditional symbol of pharmacy.
As communication and management consultants,
Adtherapy’s prescriptions are designed to make your bottom line healthier, and your
business happier.